Shopping
The Royal Three Counties Show offers the very best countryside shopping, with shops selling everything from high-quality rural apparel to handmade crafts and gifts, home and garden sundries to farming equipment and machinery.

Royal Parade
The Royal Parade hosts an exclusive countryside shopping experience from some of the finest, luxury countrywear retailers and sporting suppliers. Complete with a champagne bar, ringside seating and located in a leafy location on the showground, the Royal Parade offers fantastic views of the equine rings and of the hills. The following shops could be found in this area in 2024:
- Wagstaff Watches – Family owned and operated wristwatch company
- Sarah Bowman Animal Portraits – Paintings of dogs, horses and farm animals in gouache and acrylic
- Sowerbys Shoes – Footwear for town and country
- Honri Hats – Bespoke hunt caps, bowlers and top hats. Vintage Silk top hats
- Henry Daniel Ltd – Luxury footwear
- Juice Collection – Ridgeline of New Zealand, Hicks & Hides and other country clothing brands, jewellery, leather goods, hats and summer knitwear
- Gun Dog Gin – Great Taste awarding-winning fruit-infused gin & quality clothing inspired by the British countryside
Clothing, Accessories and Homeware
Pick up gifts for loved ones or treats for yourself such as hand crafted jewelry, beautiful cashmere pashminas and felt hats. Try on gorgeous wool slippers, pick out a new outfit or grab yourself a new walking coat. Traders who came to the show in 2024 were:
Indoor Food & Shopping Hall
Pick up tasty treats, arts, crafts, gifts and homewares from local and artisan producers from Worcestershire, Gloucestershire and Herefordshire, as well as across the UK.
Sporting Clothing & Equipment and Pet Accessories
There will be stands selling sporting equipment and clothing, plus smallholding sundries and pet accessories. In 2024, the following trade stands came to the show:
- Bredon Hill Country
- Philip Morris & Son
- Yorkshire Field Sports Apparel Ltd
- Collard Creatures
- Pure Pet Food
Forestry, Smallholding and Farming Equipment
There will be forestry stands offering advice and selling equipment such as log splitters and wood chippers. There will also be a wide range of agricultural trade stands selling everything from machinery, livestock handling equipment through to marker sprays and poultry keeping supplies, such as Hillview Ducks. They’ll also be merchants providing advice on important farm inputs such as seeds, fertiliser and feed from stands such as Henry Cole & Co Ltd and Glyn Hamer Mill Mix.
Saddlery and Equestrian Equipment
Specialist tack shops are located in the Equine Village, where you can stock up on essentials for your horse, pick up tack and try on boots. There are also stables and trailers to browse. The stands that attended the 2024 show included:
- Beamans Saddlery and Footwear
- Coach House Saddlery
- Court Farm Garage – Bockmann UK Trailers
- Hunter Stables Ltd
- Rich & Son Saddlers

Machinery Mile
Packed with the latest cutting-edge machinery from big name brands, you’ll find makes such as John Deere, Kubota, Caterpillar, Toyota, Massey Ferguson and Fendt showcasing tractors, combines, balers, sprayers, forklifts, diggers and other agricultural machinery. The traders in this area at the show in 2024 were:
- JOE Energy – Home heating oil, agricultural fuels and commercial fuels
- Heming Engineering Ltd – Agricultural machinery dealer
- Frank Sutton Ltd – Agricultural main dealer for John Deere & Caterpilllar
- Chandlers (Farm Equipment) Ltd – new and used tractors, combines, balers, sprayers & agricultural machinery from leading manufacturers
- P & D Engineering – Agricultural machinery & livestock equipment
- The Trailer Crane Company – Towable tower crane for material handling
- Hopkins Machinery – Agricultural and ground care machinery
- Harrier Fluid Power Ltd T/A Flowfit – Hydraulic components
- Glyn Hamer Mill Mix Ltd – Mobile feed milling and mixing machine, exhibition unit and tractor
- Nomark Equip – Sales of ATV/UTV equipment.
- JJ Farm Services Limited – Agricultural Sales, service, repair and parts, for all Kubota products and all leading agricultural manufacturers
- Iron and Earth Equipment – New agricultural machinery & implements
- Court Farm Garage/Bockmann UK– Trailers
- Morris Livestock Handling Equipment – Manufacturers of high quality livestock handling equipment including squeeze crushes, hydraulic crushes, manual crushes, tractor and 4×4 towable mobile systems, yokes, weighing and bespoke builds
- MSM/DRH – Forklifts, diggers and dumpers