Shopping

Royal Parade

The Royal Parade hosts an exclusive countryside shopping experience from some of the finest, luxury countrywear retailers and sporting suppliers. Complete with a champagne bar, ringside seating and located in a leafy location on the showground, the Royal Parade offers fantastic views of the equine rings and of the hills.

Shop with Fairfax and Favor

Fairfax and Favor brought their full experience stand to the luxurious Royal Parade in 2025. Visitors could browse the very latest in British luxury lifestyle fashion before relaxing with a glass of champagne and live music.

The following shops also made up the Royal Parade in 2025:

• Whale Of A Time Clothing – British casual wear brand
• Buckover Country Limited – Country clothing brand
• Sew Aneira – Children’s country clothing
• EDNERAT and Weskit – British made coats, capes & Waistcoats – made from the finest of British textiles
• Pomegranate Lifestyle – Ladies fashion and hats
• Jostélle ltd – Stylish, high-end sunglasses that are sustainable and eco-friendly for sports and lifestyle.
• Juice Collection – Ridgeline of New Zealand, Hicks & Hides and other country clothing brands, jewellery, leather goods, hats and summer knitwear
• Rhythm & Gait Clothing – Luxury equestrian clothing
• Sharloam Equestrian – Equestrian and country clothing
• Victoria Borton Photography – Fine art dog and equine photographer, offering bespoke outdoor portrait sessions
  
• Sabel Lane – Luxury home & giftware inspired by the British countryside. made or designed in the UK by British businesses
• Gun Dog Gin – Great Taste awarding-winning fruit-infused gin & quality clothing inspired by the British countryside
• Vintage / Pre-loved Ralph Lauren – Vintage & pre-loved Ralph Lauren company specialiSing in men’s & women’s jumpers, polos and shirts
• Cotswold Fox Clothing -Most commonly known for the Cirencester Quarter Zip jumper, Cotswold Fox have a growing range of mens & womens jumpers, fleece gilets and shorts. Cotswold Fox produce quality casual country wear at affordable prices, making them a go-to brand for many
• Raging Bull – Since its launch, Raging Bull has become an established lifestyle brand, with customers across the globe who are attracted to their focus on quality and timeless style

Clothing and Accessories

Pick up gifts for loved ones or treats for yourself such as hand crafted jewelry, beautiful cashmere pashminas and felt hats. Try on gorgeous wool slippers, pick out a new outfit or grab yourself a new coat. In 2025, visitors could shop with the following outfitters:

• • Ariat
  • Hexby Ltd
  • Lanx Shoes
  • Outback Outfitters
  • Joules
  • Beaumont and Bear
  • Chatham Footwear
  • Katherine Partis Ltd – Nordic & British eco-responsible, technical outdoor clothing, footwear & accessories
  • Carmatara Jewellery – Beautiful selection of sterling silver and costume jewellery to suit all styles at a great price range

Indoor Food & Shopping Hall

Pick up tasty treats, arts, crafts, gifts and homewares from local and artisan producers from Worcestershire, Gloucestershire and Herefordshire, as well as across the UK.

Sporting Clothing & Equipment and Pet Accessories 

There will be stands selling sporting equipment and clothing, plus smallholding sundries and pet accessories. The traders at the show in 2025 included:

• Bredon Hill Country
• Philip Morris & Son
• The Country Clothing Store
• Highland Clothing
• The Dog House 
• Collared Creatures Ltd 
• Pure Pet Food
• Digger & Dozer – Unique handmade dog lead hangers and dog accessories. Plus hoodies, tee-shirts and socks

Forestry, Smallholding and Farming Equipment, Construction & Feed

Forestry stands offer advice and sell equipment such as log splitters and wood chippers. A wide range of agricultural trade stands sell everything from machinery, livestock handling equipment through to marker sprays and poultry keeping supplies, such as Hillview Ducks. Plus, merchants provide advice on important farm inputs such as seeds, fertiliser and feed, such as Henry Cole & Co Ltd, Whistance Feeds, Agri Lloyd and Glyn Hamer Mill Mix.

In 2025 stands at the show included:

• Ace ATV – All-terrain vehicle’s and equipment
• Fisher Alvin Ltd – Drinkers for livestock and equestrian purposes
• R-Tech Welding – Welding machines and accessories
• March Projects Construction – March Projects Construction specialise in the design, fabrication and erecting of steel frame buildings for the agricultural, industrial and equestrian sectors across the UK
• Henry Sheach (BOBCAT) – The UK’S Official Importer of Bobcat Mowers

Saddlery and Equestrian Equipment 

Specialist tack shops are located in the Equine Village, where you can stock up on essentials for your horse, pick up tack and try on boots. There are also stables and trailers to browse. The stands in this area in 2025 included:

• Beamans Saddlery and Footwear – Tack and saddlery
• Coach House Saddlery – Tack and saddlery
• Funky Fit Equestrian Clothing – Bright, fun & funky equestrian clothing and matching horse wear
• Carousel saddlery – Show saddlery and associated equestrian products
• Ellie’s Equestrian – Affordable and convenient horsebox hire services in the West Midlands
• Empire Coach Builders – Custom-built horse boxes, finished to our customers’ exacting specifications
• Welsh Pony Plaques – From stable names, plaques to custom rosette holders, we offer personalised pieces that capture the charm of your pony or horse
• Court Farm Garage – Bockmann UK Trailers
• Hunter Stables Ltd – Equestrian buildings
• Rich & Son Saddlers – Tack and saddlery
• MANA Trailers and Towing Ltd – Main distributors of Cheval Liberté, Debon and Woodford Trailers for South Wales and the surrounding areas

Machinery Mile

Packed with the latest cutting-edge machinery from big name brands, you’ll find makes such as John Deere, Kubota, Caterpillar, Toyota, Massey Ferguson and Fendt showcasing tractors, combines, balers, sprayers, forklifts, diggers and other agricultural machinery. The traders in this area at the show in 2025 included:

• Morris Livestock Handling Equipment – Manufacturers of high quality livestock handling equipment including squeeze crushes, hydraulic crushes, manual crushes, tractor and 4×4 towable mobile systems, yokes, weighing and bespoke builds
• Nomark Equip – Sales of ATV/UTV equipment.
• Iron and Earth Equipment – New agricultural machinery & implements
• Turners Agricultural Engineers Ltd – A family run agricultural engineering business established in 2013
• East Midlands Trailers
• Pallisers of Hereford – A wide range of used stock available, from Kubota and Deutz Fahr tractors to Merlo tele handlers
• Kaleb Cooper Contracting Ltd – A bespoke agricultural contracting service to suit each clients individual or farming requirements
• Chandlers (Farm Equipment) Ltd – New and used tractors, combines, balers, sprayers & agricultural machinery from leading manufacturers
• JJ Farm Services Limited – Agricultural Sales, service, repair and parts, for all Kubota products and all leading agricultural manufacturers
• Heming Engineering Ltd – Agricultural machinery dealer
• Frank Sutton Ltd – Agricultural main dealer for John Deere & Caterpilllar
• Harrier Fluid Power Ltd T/A Flowfit – Hydraulic components
• Glyn Hamer Mill Mix Ltd – Mobile feed milling and mixing machine, exhibition unit and tractor
• Carpenter Goodwin Ltd – One of the largest independent agricultural and industrial parts companies in the UK supplying farmers, industry and the general public

Members Shop and Drop

Those with access to members can do their shopping and leave their bags and coats in this area so they don’t have to carry it around the show.