Shopping

Royal Parade, sponsored by Two Beacons Vineyard

The Royal Parade, sponsored by Two Beacons Vineyard, hosts an exclusive countryside shopping experience from some of the finest, luxury countrywear retailers and sporting suppliers. Complete with a champagne bar, ringside seating and located in a leafy location on the showground, the Royal Parade, sponsored by Two Beacons Vineyard, offers fantastic views of the equine rings and of the hills.

Fairfax and Favor will once again bring their full experience stand to the luxurious Royal Parade, sponsored by Two Beacons Vineyard, in 2026. Visitors can browse the very latest in British luxury lifestyle fashion before relaxing with a glass of champagne and live music.

The other trade stands joining Fairfax and Favor in this area will include:

Clothing and Accessories

Pick up gifts for loved ones or treats for yourself such as hand crafted jewelry, beautiful cashmere pashminas, luxury socks or a felt hat from traders such as Hicks & Hides and Hoegr. Country clothing outfitters including Cotswold Fox, Outback Outfitters and Hexby will also be attending.

Indoor Food & Shopping Hall

Pick up tasty treats, arts, crafts, gifts and homewares from local and artisan producers from Worcestershire, Gloucestershire and Herefordshire, as well as across the UK. Find out which Food & Drink producers will be attending the show here and here to see all the traders.

Sporting Clothing & Equipment and Pet Accessories 

There will be stands selling sporting equipment and clothing, plus smallholding sundries and pet accessories, including Cotswold Fox, Philip Morris and Ruff and Tumble.

Forestry, Smallholding and Farming Equipment, Construction & Feed

Forestry stands offer advice and sell equipment such as log splitters and wood chippers. A wide range of agricultural trade stands sell everything from machinery, livestock handling equipment through to marker sprays and poultry keeping supplies, such as Hillview Ducks. Plus, merchants provide advice on important farm inputs such as seeds, fertiliser and feed, such as Whistance Feeds and Glyn Hamer Mill Mix.

Saddlery and Equestrian Equipment 

Specialist tack shops are located in the Equine Village, where you can stock up on essentials for your horse, pick up tack and try on boots from shops including Carousel Saddlery and Funky Fit Equestrian. There are also stables and trailers to browse, from traders including Equitrek.

Machinery Mile

Packed with the latest cutting-edge machinery from big name brands, you’ll find makes such as John Deere, Kubota, Toyota and Massey Ferguson showcasing tractors, combines, balers, sprayers, forklifts, diggers and other agricultural machinery.

New for 2026, GRASSMEN will be bringing their team and kit to Machinery Mile, providing the opportunity to ask questions and purchase merchandise.

The traders in this area at the show in 2026 will include:

Members Shop and Drop

Those with access to members can do their shopping and leave their bags and coats in this area so they don’t have to carry it around the show.