ROYAL THREE COUNTIES SHOW
13 – 15 June 2025 –
Future of Farming
Cultivating sustainability; looking after ourselves, the environment and our businesses
The Future of Farming area and theatre will once again be an important feature of the Royal Three Counties Show thanks to our returning sponsors Virgin Money and Lightsource bp.
It will provide specialist, farmers and special guests in panels on stage and hosted networking sessions over the three days of the show bringing together farmers, professional, those based in agriculture and land-based professions as well as working to inform all visitors to the show about agriculture and its role.
Business, environmental and personal sustainability and resilience will form the heart of our three days, supported by The Rural Planning Co and others. With expert insight speakers together with farmer case studies of business and technical excellence, to share applicable, relevant, applied actions and technology.
The Future of Farming area and theatre will enable visitors to enhance their skills and knowledge or to keep their skills and knowledge up to date (hopefully with associated BASIS points) as well as provide a social space for farmers, agricultural and land based professional at the show.
Farming special guests will include Charlie Ireland from CERES Rural chairing a session in the Future of Farming Theatre on Friday, Matt Baker MBE appearing in various locations across the show on Saturday and Kaleb Cooper also joining us on Sunday. Ally Hunter Blair will also be at the show across the whole weekend.
Timetable
Friday | ||
9.00 | Networking hosted by FWAG SouthWest | |
9.20 | Welcome | |
9.30 | Local Nature Recovery and Biodiversity; making it work for you and the environment | Katy McGuinness, Head of Environmental Planning, Northern Europe, Lightsource bp Nicola Hillary, Gloucestershire Local Nature Partnership Manager Sarah Wells, Senior Farm Environment Advisor, FWAG SouthWest Chaired by Iwan Williams, Partner, Michelmores |
10.30 | Royal Three Counties Show Opening Ceremony & Long Service Awards | |
11.30 | Unlock the hidden potential of your farm assets Join us as we embark on a virtual farm tour with a panel of experts who can help you enhance your assets and create additional income |
Oliver Maxey, Regional Head of Agriculture – England, Virgin Money Hannah Moule, Founder and Planning Consultant, The Rural Planning Company Ben Allman, Partner and Head of Business Services, Ballards LLP Antony Pearce, Partner, Dudley Peverill Associates Stephen Kenyon, Regional Director Rural West England & Wales, Howden Chaired by Nicola Palmer, Marketing Manager, The Rural Planning Company |
12.30 | Networking hosted by The Rural Planning Company | |
13.00 | Using data trends to make decisions Using the data farmers collect and have access to, to make better business decisions |
Ben Thompson, Centre Manager, Hartpury Agri Tech Centre Ben Butler, Co-founder, Soil Benchmark Holly Shaw, Farmbench Manager, AHDB Chaired by Charles Day, Gloucestershire NFU |
14.00 | Networking hosted by Virgin Money | |
14:15 | Benefits to your business of being better for the environment Benefits to the farmer of reducing on-farm GHG emissions; how farmers can play their part and potentially monetise |
Brian Richardson, UK Head of Agriculture, Virgin Money
Hugh Martineau, Technical Director of Sustainability, Map of Ag Chaired by Charlie Ireland, CERES Rural |
15.00 | Cattle – part of the solution, not the problem | Dr Lisa Morgans, Vet and Senior Lecturer in Animal Health & Welfare, Royal Agricultural University Professor Jude Capper, ABP Chair of Sustainable Beef and Sheep Production, Harper Adams University Arran Redman, Soils and Natural Resources Advisor, Innovation for Agriculture and Royal Agricultural Society of England Chaired by Paul Westaway, Melview Farming |
16:00 | Farmers Club Members Only Reception | |
Saturday | ||
9.50 | Welcome | |
10.00 | Water quality How we can improve water quality and our businesses |
David Johnson, Technical Director, Rivers Trust Ben Nott, Agri-supply chain lead, The Wye and Usk Foundation Billy Lewis, Farmer Chaired by Paul Westaway, Melview Farming |
11.00 | An audience with Matt Baker MBE | |
12.00 | Soil health What farmers can do and why it’s important to farm businesses as well as the environment |
Tim Hassell, Farming and Food Manager, Madresfield Estate
Arran Redman, Soils and Natural Resources Advisor, Innovation for Agriculture Chaired by Thomas Slaterry, UK Agri-Tech Centre |
13.00 | Succession; getting the right people to help you find the best way | Lucie Hammond, Partner, Hazlewoods Jon Johnson, Managing Director, Mountain Perspective Martin Waite, Business Development Consultant, Ashbridge Partners Chaired by Iain Morrison, Partner, MFG Solicitors LLP |
13.45 | Networking hosted by Lightsource pb | |
14.00 | Alternative land uses What are the options and what does this mean for you |
Declan Keiley, Head of Development, UK & Ireland, Lightsource bp Amy Watkins, Sustainability Project Manager, Agrii Will Masefield, Severn Treescapes Project Manager, Gloucestershire Wildlife Trust Graham Clark, Senior Planning Consultant, Berrys Kate Speke-Adams, Managing Director, Herefordshire Rural Hub |
14.45 | Positive messaging in agriculture; working with the public | Ruthie Peterson, Careers Manager, TIAH Ernie Richards, Farmer Oliver Surman, Farmer |
15.30 | Young Farmers Club Reception | |
15.45 | Positive messaging in agriculture; getting to grips with social media | Ally Hunter-Blair, Farmer Karl Franklin, The Pretend Farmer Ben Andrews, Farmer Ben |
16.30 | Screening of documentary feature film ‘Six inches of Soil’ | |
Sunday | ||
10.20 | Welcome and Young Farmers Club Reception | |
10.30 | Getting into and growing your farming business Looking at different business models to grow success |
Jill Hewitt, CEO, The National Association of Agricultural Contractors Ernie Richards, Farmer Paul Westaway, Melview Farming Tara Best, Bennetts Farm Shop Martin Waite, Business Development Consultant, Ashbridge Partners Chaired by Nick Dee, TCAS Council |
11.15 | An audience with Kaleb Cooper | |
12.15 | Developing ourselves and those we work with for better resilience and mental health | Gemma Johnson, Director, Mountain Perspective Ben Andrews, Farmer Ben Rachael Chamberlayne, Farmer Chaired by Chris Lloyd |
13.00 | John Craven Q&A and Book Signing | |
13.45 | Getting into Agriculture
Developing your career in the diversity of agricultural roles and getting none-farmers into agriculture |
Jonathan Powell, Agricultural Business Manager, Virgin Money British Racing School Helen Brookes, Engagement Director, UK Agri-Tech Centre Carol Bramhill, British Racing School |
14.45 | JB Gill – an audience with and book signing | |
15.45 | Screening of documentary feature film ‘Six inches of Soil’ |
If you would like to be involved in the Future of Farming Theatre, please email helena.grant@threecounties.co.uk
If you would like updates about the Future of Farming Theatre as we draw closer to the show please complete the form here.