Now in its 104th year, the much-loved Royal Three Counties Show is three unforgettable days celebrating the very best of farming, food and family fun. Welcoming over 90,000 visitors, the Show offers a vibrant and engaging platform for brands to connect with a diverse and highly engaged audience.

Sponsorship provides a unique opportunity to showcase your brand through a combination of on-site presence, strategic branding, and extensive marketing reach. From logo placement across show maps, signage and the official website, to tailored digital campaigns and social media exposure, we work with each sponsor to create unique, impactful and bespoke partnerships. Sponsors also enjoy valuable benefits including hospitality access and event tickets.

The Show programme is enriched by appearances from leading voices and popular personalities such as Adam Henson, Minette Batters, Kelvin and Liz Fletcher, Kaleb Cooper, Farmer Will and Jessie Wynter, Marcus Bean, Harlow Luna White and Ally Hunter-Blair—ensuring strong footfall and wide appeal.

A range of commercial opportunities are available, including Headline Sponsorship, Feature Sponsorship and General Show Sponsorship. Whether you are looking for a high-profile presence or a more targeted engagement, there are flexible packages tailored to align with your objectives across key areas such as livestock, equine, forestry, shearing, food and drink, and family activities.

To find out more about how your business can be part of this iconic event, please get in touch with Suzi Freely, Sponsorship Account Manager.

Our sponsors this year:

Founded in 1993, Ariat has over 30 years of experience as a world leader in advanced footwear and apparel technologies for your work, country, western, denim, and equestrian needs.

Ariat makes product for those people who need them to perform in the most demanding of rural, outdoor environments. Products are designed to meet all your needs whether working on the farm or enjoying the great British countryside, with leading technologies to provide maximum comfort and durability.

Ariat, at the heart of your rural community.

Visit Ariat at Stand 527 to shop the new work collection built for life on the farm

Berringtons Re:Water is designed to be a genuine solution to single-use plastic water bottles and we’re delighted to be partnering with them as part of our sustainability measures at the Three Counties Showground.

Re:Water is filled with pure British Spring Water, bottled at source on protected land in Herefordshire. The Re:Water bottle is the world’s first 100% recycled aluminium Spring water bottle and can be infinitely and widely recycled.

Butternut Box create fresh, natural, human-grade dog and cat food. Founders Kev and Dave were inspired by improvements in Dave’s rescue dog Rudie after home-cooked meals. They care deeply about pets and their owners, delivering freshly prepared, perfectly portioned meals made with quality ingredients, putting real food back into pet food.

Find them on Stands 338 and 400.

The Country Land and Business Association exists to champion, protect and enhance the rural economy, environment and way of life. We aspire to unlock the potential of the rural economy by promoting innovative ideas to a national audience and providing practical support to members. We do this so our members can feed the nation, create jobs and prosperity, invest in communities and protect the environment for future generations.

The CLA Big Breakfast happens each year at the Show, taking place on the first morning for 200 rural professionals to discuss topical issues, network and listen to speeches from key industry figures. Speakers range from MPs to Murf from ‘The Beefy Boys’ this year!

Set in 40 glorious acres of Herefordshire countryside, The Elms is a rural idyll, where their greenhouse approach to education enables every child to flourish. Their mission is to provide an inspirational environment where children will become the best versions of themselves. They seek to achieve this by providing an inspirational start to the children’s education that preserves the magic of childhood in a rapidly-changing world, paving the way for an aspirational future.

The Elms School are here on Stand 424 and we are delighted to welcome them back again to the show.

As the nation’s most trusted farming voice, Farmers Guardian champions British agriculture through influential campaigns and award-winning news coverage, available online, in print and across social media. Farmers Guardian has been putting its arm around farmers for 182 years and will continue to do so for many more to come.

Hawkstone, the UK’s fastest-growing beer and cider brand, produces award-winning British beer, cider, and spirits. Founded in 2021 by Jeremy Clarkson, Hawkstone is named after an ancient Neolithic stone that stands proudly as an icon next to Diddly Squat farm. We’re proud to #BackBritishFarming.

You can enjoy a refreshing pint in the Hawkstone Bar in the Food and Drink Festival – or have a sample in one of the Theatre tasting sessions (see timetable for timings!).

All our on-site cafes serve premium Lavazza coffee so you can enjoy a great coffee alongside the view of the Malvern Hills!

 Lipton have dived into the shows with their fun and bubbly team giving away samples to our visitors and providing some fun activities too! Find them by the Main Arena.

M&S Food is a longstanding sponsor of the Aberdeen Angus classes and championships, Junior and Supreme Beef Interbreed and Exhibitor Bred Native Beef Paris championships. Their support of livestock classes is so important to British farming and they are a visible presence across many agricultural shows.

This year, M&S Food are supporting the Food & Drink Theatre with their store cupboard essentials. Every live cooking session will use these essential ingredients from the store cupboard alongside hero cuts of meat, foraged foods and products from the M&S Food grill ranges. Chef Marcus Bean will cook three fantastic recipes on Sunday 14 in the Theatre, so don’t miss out on some inspiration for alfresco dining!

MSB are a showground sponsor, assisting us with showground improvements and building works.

Natwest are supporting UK farming to be future fit with personalised support across business finance, everyday banking and investments help the agriculture and farming industries achieve their financial goals.

The Natwest stand, 324, will have experts on hand throughout the show, whilst their team are running five Schools Workshops to give children advice on saving and money. They’re also sponsoring Livestock Rings and the daily Grand Parade and are a key partner across all aspects of the show.

Parrys of Malvern are our Official Jeweller and Trophy Partner and local independent jeweller since 1952. Based in the heart of Great Malvern, they provide exceptional jewellery collections and professional jewellery services for over 70 years. They have stunning collections of jewellery in gold, silver and platinum, watches and more – with expert advice and guidance.

Parrys assist Three Counties with all our stunning trophies which are awarded to winners across livestock, equine and horticulture classes.

Our showground caterer, Premier Catering, provides a wide range of food and drink so you can enjoy your day at the show. From hot drinks and sweet treats to hot food and savoury snacks, there’s plenty of choice!

We are so excited to be the host venue for the incredible STIHL British Timbersports® Championships, taking place over the 3 days of the show. This national competition, held annually, includes a Pro Championship, a Rookie Championship and a Women’s Championship. The women compete in three TIMBERSPORTS® disciplines; the Stock Saw, the Underhand Chop and the Single Buck. The rookies, under 25 years old, compete in four; the Stock Saw, Underhand Chop, Single Buck and the Standing Block Chop. Pro athletes must be able to compete in all six TIMBERSPORTS® disciplines.

In all the disciplines, athletes earn points based on their times, with the fastest time achieving the maximum number of points. The overall champion is the one who has accumulated the most points at the end. The fastest athletes also have a chance to compete in international competitions on a global stage too.

Make sure you don’t miss the high octane action on the STIHL stage!

Established in 2018, the Two Beacons Vineyard is a family-owned, single vineyard plot, nestled between its namesakes, the Herefordshire and Worcestershire Beacons, in the Malvern Hills National Landscape. In creating the vineyard, it was important not only to preserve, but to foster the local flora and fauna, with minimal negative environmental impact. The warm, south-facing location with its surrounding native trees and shrubs provide a home to local wildlife, as do the grasses and flowers in the alleys of the vine rows.

The vineyard produces Bacchus, Pinot Noir Précoce and Sparkling Rosé Pinot Noir varieties – all of which can be sampled and enjoyed at the Champagne Bar and in the English Wine Festival at Royal Three Counties Show this year. And after the show, visitors can enjoy tours of the Vineyard or an evening at the Tasting Room in the heart of Great Malvern!

On Stand 526, Vertu will be displaying a range of vehicles and also giving visitors a chance to win a Ford Puma Gen-E completely free. Visit them on the stand to find out more and see the car up close!

As part of one of the largest automotive retailer groups in the UK, if you’re looking for new and used cars, vans or motorcycles then Vertu is the right place for you.  Vertu also offer Servicing, MOTs, vehicle repair, parts and more, all delivered by manufacturer accredited technicians. To find your nearest dealer, click the link or ask the staff on the stand!

Virgin Money has a long history supporting farmers across the UK and are delighted to support the Three Counties Show and the Future of Farming Theatre. Virgin Money dates back over a hundred years with our heritage brands and are now part of Nationwide Building Society, business banking as part of a modern mutual society. With experienced agricultural managers we work closely with farmers taking care of all their short and long term banking requirements. We understand how important it is for any agribusiness to invest in its future and are fully committed to helping our farming customers build their plans into success.

Herefordshire’s Westons Cider needs no introduction to Three Counties showground visitors as they’re involved in all our shows. Based in the Herefordshire village of Much Marcle, Westons has a long family history of premium cider-making with roots going back to 1880. Five Weston generations have worked with like-minded colleagues in the pursuit of their passion: creating authentic ciders that people will love.

Westons are partners in The Old Bull Bar next to the Main Arena so everyone can enjoy a thirst quenching cider whilst watching the action – whether it’s the Red Devils jumping, the Grand Parade or heavy horses! They are also at Stand 418a in the Young Farmers’ Arena and on the corner of the Main Arena 820b. Plenty of places to try a ‘Henry Westons’ or a ‘new look’ Stowford Press!

Since 1985, Wye Valley Brewery have been producing the very best cask, keg and bottled beers, using the finest ingredients, while at the same time supporting the Great British institution that is fondly known as the ‘pub’. Their reputation for consistent excellence in product quality and customer service is the reason their beers are served in more than 1,200 pubs and bars throughout the West Midlands and South Wales. They’ve gone from a humbling beginning of producing approximately 10 brewers’ barrels a week to an average of 1000 barrels per week – that’s more than 14 million pints per year!

Wye Valley Brewery are partners in The Old Bull Bar at the Main Arena alongside Westons – giving visitors a great choice of local cider or beer – or both! You can also find them in the corner of the Main Arena (Stand 820a) with beers, merch and take home gifts. Perfect for Fathers’ Day!

Gloucestershire law firm Willans LLP solicitors is the official legal partner and sponsor of Three Counties Agricultural Society.

The partnership will see Willans supporting the society’s prestigious events, including the Royal Three Counties Show, Malvern Autumn Show and the RHS Malvern Spring Festival. The collaboration reflects a shared commitment to promoting agriculture, horticulture, and rural enterprise across Gloucestershire, Herefordshire, and Worcestershire.

As part of the agreement, Willans LLP will provide expert legal services, including real estate, commercial, governance and charity law advice, helping TCAS to navigate complex legal landscapes with confidence. Willans are a leading Gloucestershire law firm with over 120 employees, providing expert, practical and personal legal advice for people, businesses, charities and not-for-profit organisations. For over 75 years, they’ve acted for local, national and overseas clients from their Cheltenham offices. They offer comprehensive legal services in residential property/conveyancing; divorce & family law; wills, trusts & probate; agriculture & estates; dispute resolution/litigation; employment; business immigration; real estate; corporate & commercial; intellectual property; GDPR & data protection; inheritance & trust disputes; property litigation and mediation.

We look forward to a successful partnership with Willans.