The much loved Royal Three Counties Show takes place over 3 days in June and this year is in its 103rd year. It is a wonderful celebration of farming, food and family fun!

A sponsor can benefit from access to the 90,000 visitors with branding, advertising and physical presence at the Show. Depending on the level of sponsorship, bespoke website and social media marketing opportunities can be explored. All sponsors have logos and listings in the show map, signage and website and access to hospitality and tickets.

We host celebrity and expert speakers including Adam Henson, Kate Humble, Matt Baker MBE, Kaleb Cooper, JB Gill, Farmer Will and Ally Hunter-Blair.

Current commercial opportunities available include Headline Sponsor, Feature and General Show Sponsor. Lots of choice for a sponsor to be associated with the Three Counties and our wonderful visitors, competitors and traders.

Get in touch with Suzi Freely, Sponsorship Account Manager for more details.

Our sponsors this year:

Founded in 1993, Ariat has over 30 years of experience as a world leader in advanced footwear and apparel technologies for your work, country, western, denim, and equestrian needs.

Ariat makes product for those people who need them to perform in the most demanding of rural, outdoor environments. Products are designed to meet all your needs whether working on the farm or enjoying the great British countryside, with leading technologies to provide maximum comfort and durability.

Ariat, at the heart of your rural community.

Visit Ariat at Stand 342 to shop the new work collection built for life on the farm

Berringtons Re:Water is designed to be a genuine solution to single-use plastic water bottles and we’re delighted to be partnering with them as part of our sustainability measures at the Three Counties Showground.

Re:Water is filled with pure British Spring Water, bottled at source on protected land in Herefordshire. The Re:Water bottle is the world’s first 100% recycled aluminium Spring water bottle and can be infinitely and widely recycled. Being recycled, its production generates 95% less energy than new aluminium products. The bottle keeps 100% of light out and offers a strong airtight seal – meaning the water is kept fresh. After drinking, you can refill as many times as you like or recycle.

The Country Land and Business Association exists to champion, protect and enhance the rural economy, environment and way of life. We aspire to unlock the potential of the rural economy by promoting innovative ideas to a national audience and providing practical support to members. We do this so our members can feed the nation, create jobs and prosperity, invest in communities and protect the environment for future generations.

The CLA Big Breakfast happens each year at the Show, taking place on the first morning for 200 rural professionals to discuss topical issues, network and listen to speeches from key industry figures. Speakers range from MPs to Murf from ‘The Beefy Boys’ this year!

Set in 40 glorious acres of Herefordshire countryside, The Elms is a rural idyll, where their greenhouse approach to education enables every child to flourish. Their mission is to provide an inspirational environment where children will become the best versions of themselves. They seek to achieve this by providing an inspirational start to the children’s education that preserves the magic of childhood in a rapidly-changing world, paving the way for an aspirational future.

The Elms School have a stand on Education Row 4 and we are delighted to welcome them back again to the show.

Hawkstone is the perfect blend of barley, belligerence and outright brewing skill. Launched in 2021 by Jeremy Clarkson and the Cotswold Brew Co, Hawkstone offers a range of premium lager and cider. Officially the UK’s fastest growing beer brand, coming 24th in The Sunday Times Hundred Fastest-Growing Private Companies – June 2024, Hawkstone is about backing British farming and all the incredibly hard work that goes into keeping the UK running.

First time at the show, Hawkstone are sponsoring the Food & Drink Festival so you can enjoy a refreshing lager from their Land Rover bar – or sign up for regular deliveries.

Kepak is one of Ireland’s leading meat producers with 15 manufacturing plants in Ireland and the UK. Meat craft, trusted quality and excellent service are the pillars of their proud heritage. Sustainability and animal welfare keep Kepak grounded in the presence of nature and communities. Innovation and inspirational nutrition drive the business to develop and grow. For over 50 years, farmers have trusted Kepak to process and market their livestock in a respectful way. Kepak are commited to making a positive difference in every sector of their business, be it by leading the way as founding members of Origin Green or sharing experiences on ‘Kepak Farm’ on topics ranging from animal nutrition, animal welfare, energy conservation to waste reduction.

Kepak are sponsoring the Stockman’s Supper by providing the beef for the meal.

All our on-site cafes serve premium Lavazza coffee so you can enjoy a great coffee alongside the view of the Malvern Hills!

Lightsource bp is on a mission to become a global leader in onshore renewables, anchored by their proven track record in solar development. They work with utilities, businesses, local communities and governments to help meet the rising demand for affordable, reliable and sustainable energy.

As a leading developer, financier and operator of utility-scale renewable energy projects, Lightsource bp have been building and growing meaningful partnerships across the energy transition for over a decade. Their approach to renewables provides many benefits to partners worldwide by leveraging economies of scale, ethical and sustainable procurement, and continuous improvement on quality and efficiency. They are growing at pace and scale, going beyond business as usual, to act as an enabler of the energy transition.

As Future of Farming sponsor for the third year, the team at Lightsource bp are actively engaging with farmers and general visitors across the show through talks, Q&A and panel sessions. They are also sponsors of ‘Bees & Honey’ section and have a stand in the Livestock area.

New this year, Lipton have dived into the shows with their fun and bubbly team! Sampling their Kombucha tea gave visitors to RHS Malvern Spring Festival a chance to try something new. Kombucha is tea made differently. It’s naturally fermented tea that contains live cultures. As the world’s tea expert Lipton has blended Kombucha with natural fruit flavours, their famous Lipton tea and tiny bubbles make it extra awesome and still low in sugar.

We look forward to having them at more shows!

For more than 100 years, Lister has manufactured world-leading shearing and clipping equipment. Made in Britain,

Lister products are designed and manufactured in Gloucestershire and are distributed around the world. Lister work and support some of the world’s most renowned riders, grooms, and shearers to ensure that it continues to evolve and innovate its products.
Lister’s mission is giving our users the power to perform. To help them to not just achieve their goals, but to break shearing records, jump higher than they’ve ever jumped before and smash targets.

Lister Shearing has been involved with the show’s Sheep Shearing section for many years.

McCartneys Rural has a long standing heritage in supporting the needs of the countryside economy and is one of the oldest and largest multi-disciplined private practices in the UK. Offering a wide and comprehensive range of services across the Midlands and throughout Wales, McCartneys has a large, dedicated team of professional experts specialising in all aspects of rural property, planning and business advice.

McCartneys have been part of the Royal Three Counties Show for many years, sponsoring livestock classes and last year, the prestigious Burke Trophy.

Longstanding supporter of Royal Three Counties and agricultural shows across the UK, M&S Food join us as sponsors in the Livestock section and Aberdeen Angus classes.

This is not ‘just food’…and it’s certainly not just a line put at the end of their ads. It’s so much more than that. They know farmers by name, and they know M&S Food have their backs. It’s why M&S Food are number one for animal welfare, never compromising on high standards for meat and dairy. They care for rivers, seas and hedgerows and invest in farming methods that regenerate soil and encourage biodiversity.

National Grid provides electricity to 8 million customers within the Midlands, South West England and South Wales. They work hard to engage with as many customers as possible via workshops and events, like the Royal Three Counties Show, throughout the year.

Their interactive, informative and educational stand on Row 5/Avenue F is a must-visit at the Show. As an Education partner, they provide workshops for school children attending on ‘Schools Day’ and Scouts and Guides over the weekend.

Our showground caterer, Premier Catering, provides a wide range of food and drink so you can enjoy your day at the show. From hot drinks and sweet treats to hot food and savoury snacks, there’s plenty of choice!

Prime   
The UK’s leading health and care property developer, investment manager and operator are based in Worcester. Prime enables health and care providers to make the most of their spaces so we can all experience better care.

They unlock complex estate management challenges with leading industry-specific investment management, legal, financial and property planning solutions, and work with partners to see the projects through master-planning to delivery.

First time visitors to the Show, Prime are bringing their staff and families for a Staff Fun Day on Saturday.

We are so excited to be the host venue for the incredible STIHL British Timbersports® Championships, taking place over the 3 days of the show. This national competition, held annually, includes a Pro Championship, a Rookie Championship and a Women’s Championship. The women compete in three TIMBERSPORTS® disciplines; the Stock Saw, the Underhand Chop and the Single Buck. The rookies, under 25 years old, compete in four; the Stock Saw, Underhand Chop, Single Buck and the Standing Block Chop. Pro athletes must be able to compete in all six TIMBERSPORTS® disciplines.

In all the disciplines, athletes earn points based on their times, with the fastest time achieving the maximum number of points. The overall champion is the one who has accumulated the most points at the end. The fastest athletes also have a chance to compete in international competitions on a global stage too.

Make sure you don’t miss the high octane action on the STIHL stage!

Vertu has 13 dealerships spread across the Three Counties with over 200 dealerships nationwide, representing more than 30 of the world’s leading manufacturers. Bristol Street Motors, which was part of the Vertu group and has been present in the West Midlands for over 100 years, recently rebranded to Vertu. The same great team and service, just a new name on the door. New and Used vehicles, Servicing, MOTs, repairs, parts and accessories – Vertu is local to you and here for you.

Vertu is an official retailer of new cars , used cars and has the dealerships in the Three Counties include Audi, Dacia, BYD, Renault, Ford, Citroen and Mazda.

We are very pleased to have Vertu Motors at Stand 528 and also welcome their staff for the Long Service Awards Day too.

Virgin Money

Virgin Money has a long history supporting farmers across the UK and are delighted to support the Three Counties Show and the Future of Farming Theatre for the 3^rd year in a row. Virgin Money dates back over a hundred years with our heritage brands and are now part of Nationwide Building Society, business banking as part of a modern mutual society. With experienced agricultural managers we work closely with farmers taking care of all their short and long term banking requirements. We understand how important it is for any agribusiness to invest in its future and are fully committed to helping our farming customers build their plans into success.

Herefordshire’s Westons Cider needs no introduction to Three Counties showground visitors as they’re involved in all our shows. Based in the Herefordshire village of Much Marcle, Westons has a long family history of premium cider-making with roots going back to 1880. Five Weston generations have worked with like-minded colleagues in the pursuit of their passion: creating authentic ciders that people will love.

Westons are partner in The Old Bull Bar next to the Main Arena so everyone can enjoy a thirst quenching cider whilst watching the action – whether it’s the Red Devils jumping, the Grand Parade or heavy horses! They are also at Stand 412a in the Young Farmers’ Arena and on the corner of the Main Arena. Plenty of places to try a ‘Henry Westons’!

Webbs of Wychbold

Wonderfully situated in the centre of England, Webbs is a proud, independent family business committed to providing the very best for your garden and home. They have everything for the dedicated and occasional gardener alike, as well as being a great place to meet up with friends and family.

Webbs are dressing the English Wine area in the Food & Drink Festival.

Since 1985, Wye Valley Brewery have been producing the very best cask, keg and bottled beers, using the finest ingredients, while at the same time supporting the Great British institution that is fondly known as the ‘pub’.

Their reputation for consistent excellence in product quality and customer service is the reason their beers are served in more than 1,200 pubs and bars throughout the West Midlands and South Wales. They’ve gone from a humbling beginning of producing approximately 10 brewers’ barrels a week to an average of 1000 barrels per week – that’s more than 14 million pints per year!

For the second year, we’re happy to partner with Wye Valley Brewery serving their fabulous beers to our thirsty visitors. They are also partners in The Old Bull Bar at the Main Arena alongside Westons – which gives a great choice of local cider or beer – or both! You can also find them in their marquee bar in the corner of the Main Arena, selling product and merchandise to take home or enjoy at the show!

Zone Secure is founded on 20 years of experience supplying crowd barrier systems and temporary fencing to large events, festivals, shows, sporting venues, and exhibitions across the UK – as well as the Three Counties Showground.

Gloucestershire law firm Willans LLP solicitors is the official legal partner and sponsor of Three Counties Agricultural Society.

The partnership will see Willans supporting the society’s prestigious events, including the Royal Three Counties Show, Malvern Autumn Show and the RHS Malvern Spring Festival. The collaboration reflects a shared commitment to promoting agriculture, horticulture, and rural enterprise across Gloucestershire, Herefordshire, and Worcestershire.

As part of the agreement, Willans LLP will provide expert legal services, including real estate, commercial, governance and charity law advice, helping TCAS to navigate complex legal landscapes with confidence. Willans are a leading Gloucestershire law firm with over 120 employees, providing expert, practical and personal legal advice for people, businesses, charities and not-for-profit organisations. For over 75 years, they’ve acted for local, national and overseas clients from their Cheltenham offices. They offer comprehensive legal services in residential property/conveyancing; divorce & family law; wills, trusts & probate; agriculture & estates; dispute resolution/litigation; employment; business immigration; real estate; corporate & commercial; intellectual property; GDPR & data protection; inheritance & trust disputes; property litigation and mediation.

We look forward to a successful partnership with Willans.