Agri/Equine Sponsors
With thanks to our sponsors

Stand 346
Belmont Farm & Equine Vets are an independent client-facing business who strive to deliver an excellent service from offices in Hereford, Bromyard and Ledbury and on farm with our focus primarily on delivering healthcare for your animals; taking a proactive, preventative approach to all aspects of livestock and equine veterinary practice.
Belmont are sponsors of Sheep Shearing and have Stand 346 at the show.
Charlton Whitehouse Fuels Ltd is a long-established family-run solid fuel merchant based in Oldbury, West Midlands. With many decades of experience in the coal, solid fuel and LPG trade they have an excellent reputation for quality products, outstanding customer service in domestic and wholesale markets.
This is the first year we’ve partnered with Charlton Whitehouse Fuels who are sponsors of the Farriery section, supplying the coke for the Farriery classes and competitions.
Ellis Dawe & Son Ltd sponsor the Shropshire Sheep classes. They are a local fencing and timber company based in Birtsmorton, Near Malvern.
Field Equine Vets was established in 2016 at a purpose built clinic in Blakedown, Worcestershire and has grown significantly since then as an independent first opinion Equine Practice. They now have 6 veterinary surgeons, 8 nursing, stable and administration staff and a fully qualified Equine Veterinary Nurse in charge of the nursing team and rehabilitation facility.
In 2024 they were the winners of the Equine Veterinary Practice of the Year at the prestigious Equine Business of the Year Awards and have been nominated twice in the Horse and Hound Equine Vet of the Year awards, winning it in 2019.
They are sponsoring the HOYS qualifying Small and Large Riding Horses.
Stand 332, Sponsor of South Devon Cattle
Henry Cole & Co Ltd has been around since at least 1896, initially as a flour miller as well as supplying quality animal feeds from the Cotswold Mill in Cirencester to Gloucestershire farmers. Since then they have expanded their operation to become a major distributor and manufacturer of a wide range of animal feeds.
Their main aim is to supply quality feeds and customer service to all customers. In an article from The Milling Magazine in 1921 it states “A good trade is done within a radius of 20 miles of the mill, and the name of Messers. Henry Cole & Co stands for reliability in quality of output”.
The distribution area has dramatically increased as has the number of feed products they distribute – but the name Henry Cole & Co Ltd remains as does their drive for quality.
Henry Cole & Co have a tradestand on Row 3, Stand 332 and are Sponsors of the South Devon Cattle
HFN Landscapes, part of Home Farm Nurseries, meets the landscaping needs of a wide range of clients in private and public sectors and many local authorities.
The in house management team is based in Worcestershire and experienced in handling all aspects of landscape construction. As the landscaping industry shifted emphasis towards a growth in minor civil engineering, HFN saw the need to employ management personnel within those specialist engineering disciplines. This reinforced the management team and enabled the company to move forward to become one of the most versatile and specialist contractors in the West Midlands.
HFN are deeply involved in livestock farming and land management. A 500 acre farm is actively run by HFN which includes an ancient, protected stockade managed in partnership with English Heritage and 100 acres of semi ancient woodland managed in partnership with the Forestry Commission. Accredited by Constructionline, CHAS and members of BALI they have built up strong relationship with a network of landscape architects.
HFN Landscapes are sponsoring the Hereford Cattle classes and championships.
Stand 339, 108
iLivestock’s mission is to make data-capture accessible for livestock farmers all over the world. They create software and hardware solutions specifically designed to make it easy, simple and affordable for cattle and sheep farmers to capture data on the farm. With affordable farm technology – that fits any livestock farmer, is right for them and can grow with their business without fuss – iLivestock empower farmers to make better informed business decisions. Ultimately, to increase their profitability, productivity, and reduce the farm’s carbon footprint.
iLivestock are sponsoring Sheep Shearing, stand 108 and also have a tradestand 339.
JG Animal Health, founded in August 2004 JG Animal Health is a company specialising in Minerals and Vitamin Nutritional Supplements. They offer completely impartial advice on the best form of supplementation for your livestock. Having spent over 25 years working within the supplement industry and having looked at the assortment of products on the market, they felt it was time to launch a range of products specifically designed to meet the exacting requirements of today’s livestock industry. The range of Premier drenches are formulated using only the best quality raw materials that are available. As all mineral supplements are “Custom Mix” they have the ability to source exactly what you require to help provide a completely balanced ration.
JG Animal Health are longstanding supporters of the Royal Three Counties Show and are sponsors of the Texel, Blue Texel and Berrichon sheep classes.
Link & Upton Business Centres have centres in Malvern Link and Upton providing modern business commercial accommodation since 1980. Their personal approach and rapid response to any issues is a contributory factor to the loyalty of our tenants.
The Centres are owned by the Wilesmith family, with father and son Martin and Mark Wilesmith heading up the business. Property Manager Richard Evans is on-site at Malvern alongside Jools Whittaker who deals with the administration and accounts side of the business.
The Link & Upton Business Centres are long standing supporters of the Royal Three Counties Show and are sponsors of the HOYS qualifying Show Ponies classes.
Stand 519
Tracy Thew has made shortbread for family and friends for more than 50 years and New Forest Shortbread has been delighting visitors to the New Forest National Park since 2015. With years of experience, the small female founded team of bakers is dedicated to the fine art of shortbread baking. What began as a personal pursuit has blossomed into a thriving local business where lovingly handcrafted batches of dough are baked and packed into boxes of award winning flavoured shortbread.
Using 30% Anchor butter in every batch, the New Forest Shortbread is proud to support British Dairy farming and are proud, first year sponsors of the Dairy Cattle classes at this year’s show. They’re also on Stand 519 with their delicious range of shortbread, definitely not a stand to miss!
NFU Mutual are advertising in the Equine Catalogue and are great supporters of British Farming and agricultural shows.
Osborne Refrigerators Ltd are one of the leading sponsors in equestrian sport and active participants in several equine disciplines. Having been longterm sponsors of (and competitors in) double harness scurry driving, the Osborne Scurry Group was set up with a group of like minded competitors, as the UK’s premier scurry driving organisation, with the aim of putting on the best and most entertaining scurry driving competitions.
We welcome them back this year for the heats on Saturday and the finals on Sunday in the Main Arena, as qualifying events for HOYS. A great spectacle for all visitors to watch and enjoy!
RM Jones Farmcentres is a family run business based in Hay-on-Wye with Farmcentres in Hereford, Ledbury and Abergavenny. Started in 1960 by Ron Jones to provide border communities with a comprehensive range of farming and agricultural services and products. The team have been supporters of the Royal Three Counties Sheep Shearing section for many years.
R T Anthony has been supplying clipper and shearing equipment for over 25 years. Based near Leominster, Herefordshire the team supply, repair and service a wide range of products for customers across the UK, Europe and Worldwide.
The team led by Richard, operate a workshop adjacent to the sales showroom, where clippers for all animal species are repaired, serviced and sharpened. An established supplier of leading brands they offer customers an extensive range for makes of machines, hand pieces and associated equipment, supported by a fast reliable personal service.
R T Anthony are long standing partners in the Sheep Shearing section and supply the singlets for competitors.
Sally Fluck
The Ted Fluck Trophy is awarded in the Ridden Pony Supreme Championship by Sally Fluck in memory of her late husband Ted. Sally has supported for several years and provides the prize money to the Champion.
Stand 107
Founded by farmers for farmers, Sugarloaf Clothing sell handpicked workwear and apparel from all over the world. From the original bestselling Harlequin shorts by Canterbury of New Zealand, to workwear and fashion for all the family.
Sugarloaf are sponsors in the Sheep Shearing section where you’ll find their Stand 107. Also look out for the Sheep Shearing team sporting their shorts as their ‘Show Uniform’!
T A Matthews Solicitors has been serving Herefordshire for a century or more, providing a wide range of legal services and support for private, commercial or farming clients. The approach is to provide practical, straightforward legal advice in an efficient and cost-effective manner. The offices in Hereford and Leominster serve the regional community.
T A Matthews are sponsoring the Hereford and Ledbury Equine rings and bringing staff and clients to enjoy a day at the show.